On The Front Line
Customer Relationship Management Industry News
"On The Front Line" is a free email newsletter on the Customer Relationship Management (CRM) industry. CRM is the use of information technology to improve sales, marketing, and customer service within a business. Major CRM application areas include: sales force automation, data mining, marketing campaign management, and customer service. Each month the newsletter covers topics such as: industry news, keys to success, product reviews, computer distribution channel issues, non-technology tips, and success stories.
Frequency
Format(s)
ASCII, WebISSN
Keywords
sales (38), sales force automation (1), SFA (1), sales management (2), marketing (388), information technology (4), automation (7), customer service (10), CRM (1)Access
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Publisher
Front Line SolutionsStaff
Mike Chiappetta(Guest Columnist)Bob Thompson(President)